Your nonprofit brand is the most important ingredient to attract and connect with the right people to support your organization. Now more than ever people are consciously choosing how they spend their money and what causes they support.
It’s not the latest tools and tricks that will help to pivot your organization after COVID-19 or how much content you share on social media trying to cut through the noise. It’s the right message that will differentiate you from others, so that people are eager to support you because they understand and trust your organization.
This webinar covered the critical three shifts that every nonprofit has to take to master their messages online and pivot their brand and stand out in the digital space. This included:
The three Branding Pillars that every New Generation Non-Profit needs to identify to create a solid brand foundation.
How to create a messaging ecosystem that will help you to connect on a deeper level with your supporters.
How to create more impact by setting up the right systems and applying your messages on a daily basis in your content strategy no matter the channel (Facebook, Instagram, Twitter, LinkedIn) or type of content (video, blogpost, story).
Interested in reviewing the content from Kerstin's webinar? Download her presentation and be sure to get the information you need for your organization.
Learn more about branding shifts for your organization
Check out Kerstin’s follow-up blog post to learn more about the three branding shifts your organization can make to be heard through the noise. Read about attracting the “right” audience and knowing how to speak to this audience – and get a helpful template to create audience personas for your organization!
about the presenter
Kerstin Heuer
Co-founder of Non-Profit Today
Kerstin Heuer is the co-founder of Non-Profit Today and creator of the 5 Pillar Social Media Content System and Brand to Impact, the branding program for small non-profits. Since 2008, she has used the trifecta of branding, marketing, and design to help nonprofits communicate the heart of their organization, connect with their audiences, and achieve their missions. With over 25 years of industry experience and lessons learned from work on 500+ non-profit projects, Kerstin is skilled in collaborating with NPOs to make sure they have a clear message and the traction they need to spread it.
Connect with her on LinkedIn or email her at kerstin@non-profit.today.
