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Lunch and Learn: Engagement Strategies: Engaging Media


Whatever tactic or combination of tactics your organization decides to use when moving your policy agenda forward, communications will play a vital role. Media engagement can be a powerful part your approach. Determining what content to include and/or highlight, choosing compelling data and statistics, and determining what channels are appropriate for your message, all play a role in a successful engagement campaign.

This session is sold out.

In this session, Ken Lima-Coelho, Vice President, Community Engagement of YMCA Calgary, will share his experiences and strategies for media engagement in advancing nonprofit policy agendas. Bring your questions and your own experiences in engaging media to build connections and connect with other communications professionals in the sector.

This is a brown bag lunch event, coffee and dessert will be provided.


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Ken Lima-Coelho, Vice President, Community Engagement, YMCA Calgary

Ken is a passionate storyteller with over 25 years experience in broadcasting, brand and fund development, the arts and community building.

A graduate of the University of Calgary in communications and the University of King's College (Halifax) in journalism, Ken is enjoying his role at YMCA Calgary, a charity promoting healthy and wellness, leadership development and community-building. He was previously on the Board of Directors for YMCA Calgary. He also collaborates with colleagues across the national federation as a member of Advocacy Council through YMCA Canada.

Prior to his current role, Ken held increasingly senior positions at CBC Calgary in television, radio and communications, marketing and brand.

Ken is a well-known and busy community emcee for numerous organizations including The Calgary Foundation, University of Calgary and the Calgary Stampede.

As a volunteer, Ken is chair of the Arts and Heritage Grants Advisory Committee at The Calgary Foundation, and a member of the Grants Committee. He’s also a volunteer with Calgary Board of Education’s non-profit foundation, Education Matters and serves as a “Do Gooder” ambassador with United Way of Calgary and Area.

In his spare time, Ken is a founding member of the well-known comedy a cappella group The Heebee-jeebees, a husband and the father of two cool kids.